The spesific product

• The spesific product of company is Nivea creme

• The purpose is discuss why nivea can survive in the market???

• the picture of nivea creme
• The research questions of this discusion are:

• • When first the Nivea Crème introduced?
  • The ingredients of Nivea Crème
  • The competitor of Nivea Crème
  • The inovations of Nivea Crème
  
  
  
  • The first Nivea crème was introduced in 1911,,,
  • The first Nivea Crème stable water-in-oil emulsifier. The emulsifying agent Eucerit is made from lanolin,found in sheep’s wool, and is the key to Nivea Crème’s unique properties.
  • The competitor of Nivea Creme is Ponds, Olay, Citra and Clear 'n Clear
  • Nivea make an innovation in some aspects example:
    
    • packaging
    • the variant
    • service to costumer
• The Expected finding from the research is:
  
• in my opinion to survive in the market Nivea have a special ways to win the market for the example in their innovation. Nivea have some packaging to their product in order to make the customer more easier to use Nivea Creme, the second about their product in Nivea Creme is made from lanolin, this component found in sheep's wool, and this is become an unique properties. So far i never found this properties in other product like ponds or olay,,,, I think it is the reason why Nivea Creme still survive in market,,,, The last about their service; from the information that i take in internet, the new skin research center opens in Hamburg, underscoring the innovative streght of the globally succesful Beiersdorf group in 2004